Advertising decision intelligence for consumer brands and retail media advertisers

Kapnova provides advertising analytics, simulation, measurement, and decision-support services for brands running paid media across Amazon Ads, retail media, Google Ads, TikTok Ads, Meta, Klaviyo, Shopify, and marketplace channels.

Request advertising services →Amazon Ads services
Read-only advertiser data accessCampaign measurementSpend simulationExecutive recommendations

Services for advertisers, before budget is committed.

Kapnova helps advertising teams evaluate what happened, what is likely to happen next, and which media decision has the best risk-adjusted outcome.

Campaign performance analysis

Review spend, impressions, clicks, conversions, attributed revenue, ROAS, CAC, and SKU-level advertising performance across connected platforms.

Ad spend simulation

Simulate budget shifts across Amazon Ads, retail media, Google, TikTok, Meta, influencer campaigns, and marketplace channels before changing spend.

Creative and influencer analysis

Evaluate creative fatigue, campaign timing, influencer portfolio risk, sentiment response, engagement lift, and audience reaction before scaling a campaign.

Retail media measurement

Connect advertising performance with marketplace context: SKU velocity, product launches, inventory availability, promotion windows, and competitor response.

Pilot reporting for advertisers

Back-test prior campaigns, build a current decision simulation, design a test plan, and deliver advertiser-ready reporting for leadership review.

Executive decision support

Translate advertising data into CEO, CMO, CFO, and growth-team recommendations with confidence bands, assumptions, downside risk, and dissenting views.

Advertising support for Amazon Ads decisions.

Kapnova helps brands evaluate Amazon Ads and retail media decisions before budget is committed. Services include sponsored ads performance analysis, campaign back-testing, spend reallocation simulations, marketplace demand context, SKU-level advertising readouts, and executive-ready recommendations.

Service readout
  • Sponsored ads campaign performance review
  • Retail media budget allocation simulation
  • SKU-level advertising and marketplace context
  • Campaign back-test and future test-plan design
Kapnova uses read-only advertiser data access and does not modify campaigns, bids, budgets, creatives, product listings, or account settings unless separately agreed in writing.

Built for advertisers making real budget decisions.

Kapnova supports consumer brands, retail media advertisers, DTC and marketplace sellers, and marketing, growth, and performance teams that need defensible advertising decisions before they move spend.

Consumer brands
Retail media advertisers
DTC and marketplace sellers
Growth and performance teams

Advertising decisions Kapnova supports.

Should we increase Amazon Ads spend on this SKU?
Which campaign drove profitable lift?
Should we shift budget from Meta to TikTok or retail media?
Will this influencer campaign improve sentiment and engagement?
What is the downside risk of this campaign plan?
How should paid media change before a product launch?

Advertising and commerce signals in one decision view.

Kapnova supports advertising and marketplace analysis across Amazon Ads, Google Ads, TikTok Ads, Meta, Klaviyo, Shopify, Triple Whale, Impact, retail media, and marketplace data sources.

How a pilot is scoped.

Start with your URL. Go deeper with your data.

Start with your URL and Kapnova will surface what it can find from public data alone. Then connect your own data to measure what past decisions actually caused and where the next revenue or profit opportunity may be.

Get your read → or Bring us a decision